Be adventurous, creative and open-minded.One of the most important things Tony recognized was how important it was for everyone at Zappos to embrace their core values: Allison+Partners was about to celebrate its 10th anniversary, and with our fast growth came cultural challenges. I later reached out to him, as if I were the only one to read his book. Tony was able to clearly articulate the importance of core values and truly living and bringing them to life. To this day, it remains one of my favorite culture books. That made me smile, and I read through Tony’s tome in about three hours. The 10th caught my eye: “If you don’t like this book, you can use it as firewood.” One weekend afternoon, I picked it up and noticed 10 reasons why to read the book. In 2010, Zappos founder Tony Hsieh published “ Delivering Happiness.” I was given the book at an MDC event in New York, and I brought it home and sat on it for a few months.
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